Cutting Edge: Web Content Development
Welcome to Cutting Edge: Web Content Development, the podcast where we delve into the world of CMS systems and their crucial role in website and web content development. In each episode, we'll explore the reasons why founders, CEOs, CTOs, and CMOs of web content development companies need CMS systems to thrive in the digital landscape. Get ready to uncover the secrets behind successful website management, content creation, and seamless user experiences.
How to make your CMS and Performance Marketing work in harmony with Will Roberts of WebBox
April 23, 2024 • 43 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Will Roberts, Founder and Managing Director of WebBox. Join them as they explore the impact of your CMS on performance marketing campaigns.
A Guide to Global SEO with Luis Rodriguez of Compare the Market
April 16, 2024 • 25 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Luis Rodriguez, Head of SEO at Compare the Market. Join them as they explore global SEO, touching on where to start with your strategy, how to balance localization and accessibility, and why market research is of paramount importance.
ChatGPT as an SEO tool: Why Human Input is Still a Priority with Ram Gohil of UK Meds
April 9, 2024 • 27 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Ram Gohil, Head of SEO at UK Meds. As you listen you’ll be learning from an expert with genuine passion and enthusiasm for the possibilities of AI, in this thought-provoking discussion of the limitations and best practices when using ChatGPT to create SEO-optimized content.
Striking the Content Balance: Performing Content Audits with William Sigsworth of Pipedrive
April 2, 2024 • 40 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by William Sigsworth, Head of SEO Content at Pipedrive. Join them as they discuss balancing the production of new content with optimizing old content.
Minimum Viable Product: The Real MVP of E-Commerce Strategy with AJ Saunders of Audacious Commerce
March 26, 2024 • 32 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by AJ Saunders, Founder of Audacious Commerce. Join them as they discuss e-commerce strategies for small businesses, including tactical SEO advice and how to find your minimum viable product and test it out.
The Cutting-edge Customer's Journey and SEO with Michael Farr of Paylocity
March 19, 2024 • 38 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Michael Farr, Senior SEO Manager at Paylocity. Join them as they discuss where SEO lies in web development, what to expect from SEO specialists or agencies and interweaving the customer’s journey.
Plan Platform Migrations to Avoid SEO Mishaps with Adam Preston, Head of SEO at Summit
March 12, 2024 • 37 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Adam Preston, Head of SEO at Summit. Join them as they discuss minimizing the impact of domain and platform migrations on SEO, exploring the importance of planning out your approach and integrating key stakeholders into every step of the process.
Building Out Your Content Strategy with SEO Expert George Shuter
March 5, 2024 • 30 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by SEO Expert George Shuter. Join them as they discuss how to build out content strategies, including why you should approach proposals as stories and consider using AI for more than just writing copy.
Understand Your Audience and Right to Win: SEO Advice from Kyle Sutton of The Points Guy
February 27, 2024 • 29 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Kyle Sutton, SEO Director of The Points Guy. Join them as they explore SEO in news publishing, examining how it differs from other mediums, how to optimize it, and where its challenges lie.
Get Global with Multilingual SEO: Insights from Petrit Halitaj, Head of SEO at Tactica
February 20, 2024 • 36 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Petrit Halitaj, Head of SEO at Tactica. Join them as they dive into multilingual SEO, touching on why it’s important, the benefits and challenges it leads to, and how to avoid the common mistakes and pitfalls.
Demystifying SEO with Malte Landwehr of idealo
February 13, 2024 • 39 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Malte Landwehr, Head of SEO at idealo. Join them as they discuss all things SEO, from where it belongs in a company’s strategy, to how it integrates with AI, and how to approach headless SEO.
How to Navigate the Digital Seas of Content with Brandon Tancott
February 6, 2024 • 34 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Brandon Tancott, Managing Director of BOOST. Listen as Brandon reveals why communication is crucial to content structure and learn which pitfalls to avoid when strategizing your content. Plus, get a glimpse into the future of the web.
How A Good Story Can Transform your Organization with Marcello Grande of First Person
January 30, 2024 • 38 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Marcello Grande, Chief Strategy Officer and Executive Creative Director at First Person. Join them as they examine the role of storytelling in business strategy, gaining a deeper understanding of the target audience, and creating personalized customer journeys.
Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
January 16, 2024 • 56 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Karen McGrane and Jeff Eaton, Partners at Autogram. Join them as they delve into page builders, exploring the challenges of overusing them, how teams can effectively mitigate their problem points, and where the onus on using them efficiently lies. They further weigh in on some tactical insights, including building websites from a mobile perspective first.
Talking Headless: A Conversation with Matt Knutson on Future-Proofing your CMS in Ecommerce
January 2, 2024 • 28 MIN
In this episode of Cutting Edge: Web Content Development, our host Jonathan Ames is joined by Matt Knutson, the Director of Sales at Butter CMS. Join them as they explore the ins and outs of ButterCMS, discuss the difference between a headless CMS and a traditional CMS, explain what to expect when transitioning, and highlight the positive impact felt by companies that make the switch.
Don’t Break Your SEO: Ecommerce and Web Development Advice with David Wickstead of Wicko Design
December 19, 2023 • 29 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by David Wickstead, Creative Director at Wicko Design. Join them as they dive into the intersection of web development and ecommerce, highlighting recent trends in the space, keeping SEO active, and methods for driving traffic to your site.
2023 Roundup: Cutting Edge Insights from Cutting Edge Guests
December 5, 2023 • 49 MIN
In this special episode of Cutting Edge: Web Content Development, we take a look back at some of the best insights from our cutting edge guests, highlighting the things you might have missed that could change your web content development game.
If You Can’t Measure It, You Can’t Manage It: Optimization Advice from Paul Seal of ClerksWell
November 21, 2023 • 39 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Paul Seal, Umbraco Tech Lead at ClerksWell. Join them as they discuss optimizing editor experiences in CMSs, delving into why it’s important, what makes a good experience, and how to measure the success of optimization efforts.
The Potential of Composable Architecture with Mark Probert, Chief Strategy Officer at Newicon
November 7, 2023 • 37 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Mark Probert, Chief Strategy Officer at Newicon. Join them as they discuss the intricacies of finding strategic ideas in the evolving technology landscape, delve into the potential offered by composable architecture and design systems, and explain why you should be constantly learning throughout your career.
Research, Research, Research: Advice for Website Redesigns from Rhami Aboud, CEO of Arch Web Design
October 24, 2023 • 30 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Rhami Aboud, CEO of Arch Web Design. Together, they discuss strategic and tactical tips for website planning and redesigning, delving into the importance of market research and how to determine you have an established product market fit.
Taking Digital Platforms from Start to Finish with Rodo Orellana, CEO and Co-Founder of Rocketvan
October 10, 2023 • 45 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Rodo Orellana, CEO and Co-Founder of Rocketvan. Together, they delve into what it takes to build a platform from start to finish. Rodo shares the unparalleled importance of understanding the why, explains what we can learn from the “TikTok generation,” and discusses why it’s okay to be inspired by other platforms.
Build Trust and Remove Silos: Successful Web Design Practices with Troy Curtis Zaretsky-Kreiner and Ben Kasum
September 26, 2023 • 38 MIN
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Ben Kasum, Art Director at Use All Five, and Troy Curtis Zaretsky-Kreiner, Design Director at Use All Five. Together they discuss web design in the arts and culture sector. Discover how Use All Five approaches aligning code and content, the importance of building trust and removing silos early on in a client relationship, and the different measures of success that Troy and Ben subscribe to.
Creating Harmony Between Developers and Creatives with Brian Gerstner, President of White Label IQ
September 12, 2023 • 32 MIN
In this episode of Cutting Edge: Web Content Development, Brian Gerstner, President of White Label IQ, joins host Jonathan Ames to discuss bridging the gap between creatives and developers. Brian emphasizes the importance of collaboration across departments; explores the potential benefits of working with limitations; and explains his radical candor approach to aligning competing objectives.
The Importance of Customer Experience in the Digital World with Sam Sayer, Founder of DeType
August 16, 2023 • 30 MIN
In this episode of Cutting Edge: Web Content Development, Sam Sayer, Founder and Creative Director at DeType, joins host Jonathan Ames to discuss the importance of customer experience (CX) in content and web development. They explore the role of developers, the balance between content and functionality, as well as the importance of rationalizing all decisions made in the design process.
What is the Complete Narrative? With Justin ‘JB’ Butler, VP of Consumer Development at Consumer51
August 16, 2023 • 41 MIN
In this episode of Cutting Edge: Web Content Development, Justin ‘JB’ Butler, Vice President of Consumer Development at Consumer51, joins host Jonathan Ames to discuss what exactly the ‘complete narrative’ is when it comes to forming a marketing campaign, and how to make the most of all the different marketing channels at your disposal.
Focus on Authenticity and Listen to Google: SEO Advice from Stephen Fahlsing and Tony Bartoli from BonfireLA
August 15, 2023 • 54 MIN
In this episode of Cutting Edge: Web Content Development, Stephen Fahlsing, Founder and Managing Director of BonfireLA Productions, and Tony Bartoli, Director of Technology Operations at BonfireLA Productions, join Jonathan Ames to discuss SEO strategies at the intersection of web content and web development.
Cutting Edge: Web Content Development Trailer
August 11, 2023 • 1 MIN
In a rapidly evolving digital landscape, where websites are the lifeline of businesses, there's a powerful tool that founders, CEOs, CTOs, and CMOs of web content development companies can't afford to ignore. Whether you're a founder seeking to scale your online presence, a CEO looking to streamline your content strategies, a CTO aiming to optimize workflows, or a CMO striving for enhanced user engagement, this podcast is for you.