Have you ever wondered what it feels like to produce a huge product launch? We wanted to share, so over an 18-month period, spanning 4 different launches, Director of Podcasts Cynthia Lamb interviewed the team members who pull off the amazing feat that is a Mirasee product launch. And while you may pick up a number of tips, this podcast is not a how-to; it's about the people behind the scenes. It's about the feelings, the disappointment, the regrouping, the learnings, and the perspective. How do you keep going when your months of hard work fail to bring the return you’re counting on? And what is it like when your launch brings in close to a million dollars? Listen to this 8-episode mini-series and find out.
Finally!
April 14, 2023 • 17 MIN
We wrap up this podcast with a look at the results of Mirasee’s big May 2022 launch. Following that, team members Danny, Bhoomi, Joey, Tonya, and Mary share their practical tips, lessons, and advice for entrepreneurs looking to launch.
It's a Roller Coaster (Again)
March 17, 2023 • 13 MIN
In the run-up to Mirasee's twin test-balloon launches, the roller coaster of emotion begins. Key members of the Mirasee launch team weigh in on the challenges and their version of self-care.
Trailer for Behind the Launch
February 24, 2023 • 3 MIN
Behind the Launch is the latest podcast to join the Mirasee FM Podcast Network. Over a period of 18 months, spanning 4 different launches, Director of Podcasts Cynthia Lamb conducted 19 interviews with the key people who pull off the amazing feat that is a Mirasee product launch.