Behind the Launch
Have you ever wondered what it feels like to produce a huge product launch? We wanted to share, so over an 18-month period, spanning 4 different launches, Director of Podcasts Cynthia Lamb interviewed the team members who pull off the amazing feat that is a Mirasee product launch. And while you may pick up a number of tips, this podcast is not a how-to; it's about the people behind the scenes. It's about the feelings, the disappointment, the regrouping, the learnings, and the perspective. How do you keep going when your months of hard work fail to bring the return you’re counting on? And what is it like when your launch brings in close to a million dollars? Listen to this 8-episode mini-series and find out.
Finally!
April 14, 2023 • 17 MIN
We wrap up this podcast with a look at the results of Mirasee’s big May 2022 launch. Following that, team members Danny, Bhoomi, Joey, Tonya, and Mary share their practical tips, lessons, and advice for entrepreneurs looking to launch.
Anticipation
April 7, 2023 • 19 MIN
As the May 2022 launch commences, Mirasee is on a high from the success of February’s trial launch. The team reveals what makes this May launch different, plus examines the myriad innovative audience and affiliate touch points that led up to it.
Not Bad
March 31, 2023 • 11 MIN
Two smaller launches tested hypotheses in preparation for a big May 2022 launch. We hear from CEO Danny Iny and Mirasee team members about the results of those two launches, how they served to forecast the May 2022 launch, and how team members define success.
The Launch
March 24, 2023 • 17 MIN
Hypotheses have given way to actions, and theories are now commitments — it’s launch time. We hear from the Mirasee team about how they manage the tension and ambiguity of this pivotal period when their best-laid plans finally prove their worth.
It's a Roller Coaster (Again)
March 17, 2023 • 13 MIN
In the run-up to Mirasee's twin test-balloon launches, the roller coaster of emotion begins. Key members of the Mirasee launch team weigh in on the challenges and their version of self-care.
Wired to Be Optimistic
March 10, 2023 • 12 MIN
After you regroup and debrief, it's time to test your assumptions and hypotheses. Mirasee CEO Danny Iny and others discuss the best stance to take when approaching this goal.
It's Time to Regroup
February 25, 2023 • 14 MIN
When the launch of a product or service goes poorly, what do you do? Ideally, you regroup. Listen in to hear what that looks and feels like, Mirasee-style.
It's a Roller Coaster
February 24, 2023 • 18 MIN
Key members of the Mirasee launch team demonstrate the roller coaster ride of launching a product or service. In this maiden episode, the team expresses elation at the million-dollar launch in May of 2020 and disappointment when the May 2021 launch falls far short.
Trailer for Behind the Launch
February 24, 2023 • 3 MIN
Behind the Launch is the latest podcast to join the Mirasee FM Podcast Network. Over a period of 18 months, spanning 4 different launches, Director of Podcasts Cynthia Lamb conducted 19 interviews with the key people who pull off the amazing feat that is a Mirasee product launch.