The Podcast
The podcast helping you to unlock your profits with advertising in China. The most important market in the world.
How To Break Into The China Market And Drive Brand Growth
February 26, 2021 • 47 MIN
In this session you'll discover: • Why now is a great time to jump into the China market • What brands need to get started selling into China • What separates successful China entrants from the rest • Top tips on what you can do to give your organisation an edge • Stories about what worked for successful China entrants
China Ad Secrets - Entering or scaling up in the China market
December 4, 2020 • 77 MIN
Find out why the China market has performed well in 2020 and will continue into the future — In this episode, you’ll: Learn why China is ideal for running targeted ads and how you can sell the smart way 💸 Discover how you can test the waters in China at low cost 💹 Learn the truth about some of China’s biggest advertising and sales myths 🐉 Hear the worst mistakes new entrants make, and discover what successful market entrants do instead 🥇 Learn some of the strategies we’ve helped Western brands implement to get traction and sell into the China market.
LinkedIn China: How to Advertise B2B the Smart Way
November 18, 2020 • 61 MIN
🎥 Value-packed session for B2Bs or professional services companies Learn the key differences between LinkedIn China vs global 🔑 Hear how LinkedIn fits into the customer journey 🌉 Discover LinkedIn China’s best practices for advertising 📲
How To Skyrocket Your Sales With WeChat Ads
November 6, 2020 • 71 MIN
Be sure to listen to the full session to: 📋 Get the essential info when it comes to driving sales using the WeChat advertising channel 📊 Find out WeChat advertising benchmarks costs 🏆 Hear about the results users have experienced with WeChat advertising run via the platform ⏩ Learn precisely how quick and easy it is to set up a targeted WeChat ad, and view real-time reports in
China Ad Secrets - Enter the China Market Strategically
October 23, 2020 • 85 MIN
See why China is the key to long term business success — In this episode, you'll learn why China is ripe for digital advertising and how you can claim your slice of the pie 🍰 Discover how it’s possible to start advertising in China at almost any budget to test the waters 💹 Learn the biggest myths when it comes to succeeding in the China market 🐉 Discover the most painful mistakes new entrants make, and see what successful China entrants do differently 🥇 You'll even get the precise strategies we've helped Western brands implement to get traction in the China market.
10 Tremendous Growth Opportunities for Brands Selling into China
October 12, 2020 • 90 MIN
Welcome to our first ever episode! Listen to this session with guest speakers in the Chinese e-commerce (TMall Global) and China sales (WalktheChat) spaces, to give you the latest and greatest actionable advice and information 🎤 Take advantage of these key strategies to unlock your campaign's success 🔑