Brand Igniter® - BrandTips™ - Ignite Business Growth.
BrandTips™ It is a show about growing your business. About helping you become a smarter marketer. About helping you build the brand management skill so you can get exceptional results. BrandTips™ is a podcast from Brand Igniter® Inc. hosted by Peter Rodriguez. Peter is the CMO and founder of Brand Igniter® Inc., a marketing consultancy specialized in helping brands and business find new growth throuh marketing training, mentoring and brand strategy. Brand Igniter® Inc. works with clients in Canada and across 4 continents. The content is based on Peter's opinion and insight as an expert marketer. He shares his real-life brand management experience acquired over 3 decades running some of the world's best known brands in marketing roles at tier-one companies like Pfizer, Nestle, J&J, Smucker and Kellogg's in Canada and globally. He frequently interviews industry leaders and experts in marketing, branding, advertising and leadership.
Successful execution comes from a good system
April 25, 2022 • 21 MIN
In this episode Peter Rodriguez interviews Saquib Vali, co-founder of Beyond Frontiers and Sightline. Saquib is an executive who has held senior leaderhip roles in tier-one companies like Duracell and Procter and Gamble. His leadership has pioneered the expansion of big brands and businesses in North America, Europe and Asia. Peter and Saquib discuss the importance of flawless execution for success and the need for a system that enables leaders to lead their teams to execute as intended. Sightline is the business solution that empowers field organizations to deliver improved client outcomes. Saquib Vali can be reached at
Destination Marketing
May 27, 2022 • 18 MIN
Mike Farrell President of Farrell Insight and Peter Rodriguez discuss destination marketing and how it can determine the future of a community.
Elections Marketing
May 31, 2022 • 8 MIN
Peter Rodriguez, CMO Brand Igniter® Inc. and Mike Farrell President of Farrell Insight, discuss insights and points of view about the importance of elections marketing.
My Reaction To Three Marketing News This Week
June 24, 2022 • 15 MIN
Peter Rodriguez reacts to three marketing news this week: The growth of TikTok as a media channel, the split of Kellogg to focus on snacking and the Cannes awards.
Data Rich But Insight Poor? - Ask "Why?", Not Only "What?"
September 8, 2022 • 35 MIN
Peter Rodriguez and Mike Farrell discuss why many organizations are data rich but insight poor. They talk about the importance of overcoming the superficial approach to research in order to get to real insight that can drive consumer-centric strategy.
Building Your Personal Brand In The Age Of Social Media
September 19, 2022 • 49 MIN
A personal professional brand is an asset in the age of social media. In this episode, Peter Rodriguez shares a strategic framework to build a professional brand in a keynote at Humber College Your circle of influence is determined by who knows you and what they think of you when your name comes to mind.. When people understand your brand benefit, they can remember and repeat it to others. This impacts your business and career.
Celebrity endorsement in advertising
November 14, 2022 • 31 MIN
In this episode, Peter Rodriguez and Mike Farrell talk about the value of celebrity endorsements and examples of brands that have been recognized with important industry awards for their creativity in building and growing businesses.
Is the metaverse the next big thing in marketing? or just one more distraction?
January 13, 2023 • 37 MIN
Is the metaverse the next big thing in marketing? or is it just one more distraction? What can it add to the marketer's tool box? Peter Rodriguez and Mike Farrell share their thoughts on the possiibilities of this resource.
Customers pay for brand benefits, not product attributes.
January 15, 2023 • 19 MIN
Peter Rodriguez discusses the importance of giving customers the benefits they want so you can expand your business. He discusses why product attributes are not enough to differentiate a brand and expand a business. Brand benefits that are relevant to the customer are the key to build value, justify premium price and enable high margins. Creating brand benefits and then delivering the brand promise with products and services are the key to brand expansion
If you want a strong brand after the recession, invest in your brand during the recession
January 16, 2023 • 17 MIN
If you want a strong brand after the recession you have to invest in your brand during the recession. Peter Rodriguez discusses the implications of cutting brand investment in recession times. Brands that cut investment can lose share of voice and share of mind. This can impact their priority in the consumer's consideration set. Recovering after the recession can be more costly for brands that stop investing during recessionary times.
Habits and rituals in marketing
January 18, 2023 • 37 MIN
Peter Rodriguez and Mike Farrell discuss the importance of insight, habits and rituals when marketing consumer products like coffee and confectionery.
A conversation with Mo Dezyanian about breaking the CMO-CFO language barrier.
January 23, 2023 • 0 MIN
Peter hosts Mo Dezyanian, President of Empathy Inc. They discuss the insights from a study from Empathy Inc. about breaking the language barrier between CMOs and CFOs.
How can marketers build an employer's brand?
January 24, 2023 • 46 MIN
Peter Rodriguez and Mike Farrell discuss how the branding process can create an employer's brand. Understanding this can help further build an employer's reputation and resonate with internal and external audiences. This has a postive effect in attracting and retaining talent.
Marketing training unlocks your team's potential for growth.
January 27, 2023 • 10 MIN
Peter Rodriguez talks about two myths about marketing training and the key component of a brand management training program.
The change in eating habits and new business opportunities for marketers.
January 27, 2023 • 23 MIN
Peter Rodriguez and Mike Farrell discuss the change in eating habits and how this opens new business opportunities for marketers.
Short term thinking can hurt businesses in the long term.
January 30, 2023 • 31 MIN
Peter Rodriguez and Mike Farrell discuss how "Shortermism" in a time of uncertainty is harmful to businesses in the long term.